The Mainstreaming of Micro-Blogging

A few weeks ago, there was a lot of talk in the tech blogosphere about when, if ever, Twitter will become mainstream. I added my two-cents worth to the conversation by saying there needs to be more purpose around the service before it goes mainstream (assuming they will fix their stability problems). As I think about this more, I believe the significant trend has less to do about Twitter and more to do about micro-blogging emerging as a mainstream concept.

The reasons I believe micro-blogging will become mainstream are similar to the reasons Twitter has become popular:

• It is easy for people to think and type/text in bite-sized (or in the case of Twitter, 140-character sized) chunks.
• The adoption of smartphones -- and the iPhone in particular -- has brought text-messaging to a new group of users (beyond the Gen Y'ers who grew up with text-messaging as a primary means of communications).

Twitter is not the only service out there that supports micro-blogging; most notably, Facebook and MySpace also do so with their status updates. I think we are just at the tip of the iceberg and I expect we will see many more services ride the micro-blogging trend in the future.

The Last Lecture

I just read a WSJ article about Randy Pausch's "last lecture" and I was reminded how wonderful it was. I thought I blogged about it previously but realized I didn't (I had sent an email about it to a bunch of my friends). It continues to be one of those things that rise "above the noise" in my mind so I would be remiss if I didn't write a post about it. The email I originally sent to my friends is below. If you haven't seen the lecture, it is time well spent.

Many of you may have heard about the “last lecture” given by Randy Pausch. For those of you who haven’t…

Randy is a computer science professor at Carnegie Mellon University. Recently he was told that he has pancreatic cancer and only has months to live. He is 46 years old. He was asked by Carnegie Mellon to give his “last lecture”. The lecture is being viewed by many people over the Internet and the Wall Street Journal had a recent article on people’s reaction to his lecture.

If you want to view his lecture, it can be seen here.

The entire video is quite long – about 1 hour and 45 minutes. I recommend viewing at least some of the video. Randy shares some life lessons that we all can use, especially those of us who are parents. It is also impressive to see how he is dealing with “the cards he has been dealt”.

To help you “fast forward” through portions of the video, here’s a quick overview…

After an introduction given by a colleague and friend at Electronic Arts, Randy’s lecture is divided into three sections:

• His childhood dreams – He lists his childhood dreams and how he has “checked off” most of them.
• How he has enabled others to accomplish their dreams – This section is primarily the work he has done as a professor. Randy’s specialty is virtual reality. If you aren't interested in this stuff, this is one section you could skip.
• Lessons learned – In this section, he talks about the important people in his life and some of the lessons he has learned along the way. At the beginning of this section, he talks about his parents and the freedom they gave him to do the things he wanted to do. This section starts at about 1 hour and 3 minutes.

After the lecture, a few people pay tributes to Randy. Compared to a funeral, where people say wonderful things about a person after they have died, this is what I have always thought should happen instead – have people say wonderful things about a person while a person is still around and can feel the appreciation.

Enjoy…

Perry

A Purposeful - and Fun - Application of Twitter

Yesterday, I did a post where I argued that in order for Twitter to become mainstream, it needs to have a more clearly defined purpose. Well today, TechCrunch did a post on Project Vino, an Australian wine site focused on community recommendations, and their Twitter Wine Tasting.

Twelve prominent Australian Twitter users will take part in an evolutionary new twist on the the traditional wine tasting format. What separates this wine tasting is that the participants could be anywhere in the world. They could be in front of their computer at home or on their mobile phone in middle of the Sturt Desert. All will be connected in real-time however by the latest and greatest online communication tool - Twitter.

This is a step in the "purposeful" direction I discussed in my post yesterday. As I find other "purposeful" applications of Twitter, I will make posts about them.

To Go Mainstream, Twitter Must Have More Purpose

Yesterday, Kara Swisher did a post that concluded Twitter is not yet mainstream. She came to this conclusion based on an informal survey of people she conducted at a wedding in Washington, D.C. this past weekend (nobody in the group of thirty people surveyed knew what Twitter was). The fact that Twitter is not yet mainstream is not a surprise to anybody. To substantiate this point further, data just released by Hitwise shows that Twitter accounts for a very small percentage of Internet traffic in the U.S.

Kara's post, however, did spawn a lot of discussion in the tech blogosphere about when/if Twitter will become mainstream. It even prompted Jeff Clavier of SoftTech VC to do his first blog post in months (he has been just Twittering). I agree with many of the points made by Jeff: that Twitter -- and micro-blogging, in general -- will become mainstream; that micro-blogging is less time consuming than blogging and, therefore, less intimidating to many people; and, that the adoption of smartphones, like the iPhone, will make micro-blogging easier for people.

There is one point, however, I have not seen mentioned by anybody, which I believe is the critical success factor in making Twitter mainstream -- and that is purpose. I feel that for more people to adopt micro-blogging, there needs to be a more clearly defined purpose. I think there are large numbers of people who are not comfortable putting out "what they are doing" for the whole world to see. It's not because they are sensitive to making their posts public but it's because they don't understand "why" they should do it.

I believe the adoption of Twitter will accelerate tremendously once it is applied in a more purposeful manner. Take the concept of micro-communities as an example. I think it would be powerful if users had the ability to go into a "Twitter room" and interact with others about a particular common interest -- whether it is a sports team, or a hobby, or whatever.

It is this type of purpose, I believe, which will make Twitter mainstream.

The Guiding Principle of Web 2.0

Yesterday, I spent the afternoon at the Web 2.0 Expo. The opening keynote address was made by Tim O'Reilly where he gave his perspective on the current state -- and future of -- of Web 2.0. For me, the takeaway from the speech was Tim's guiding principle on what makes an offering "Web 2.0". This is me paraphrasing...

A service that derives insight from user-generated data and then delivers to users capabilities based on that insight.

As a prime example of this principle, he talked about Wesabe (O'Reilly is an investor in the company). Wesabe, like Mint, is a next generation version of Quicken. It looks at your spending transactions to provide you insight into how you spend your money. By leveraging the spending data of their users, Wesabe recently introduced a new capability where it can compare different vendors (auto mechanics, for example) to see how much, on average, people spend at each of the vendors. That is incredibly valuable information for anybody that is at all price sensitive.

I've heard O'Reilly talk about this principle before but it's always a great reminder for me.