Monday, October 08, 2007

Knowledge Networking and the Implicit Web

As I continue to think about knowledge networking, I came across a post, "The Implicit Web", I originally read when it first came out late last year. In it, Fred Wilson talks about a lunch he had with Josh Kopelman where Josh said, "web 2.0 is the explicit web and web 3.0 is the implicit web". This got Fred thinking about the Implicit Web.
Enough about jargon, the implicit web is all about the value that will accrue to an Internet user when their every action is tracked, recorded, and used to provide value back to that user. There is also a second order play when that clickstream activity is shared with the user's permission with everyone else.
Fred goes on to give examples of how this is, and can be, applied to many Web-based activities -- the tracking of iTunes by being his favorite. All of his examples, however, are driven by the behavior a user exhibits on the Web.

Why not extend the notion of the Implicit Web beyond user behavior to a person's knowledge? What if a service kept track of the different "knowledge" you created via emails, documents, bookmarks, etc., and then used that information to point you in the direction of other knowledge or services that might be of interest to you. To me, this is the heart of knowledge networking; the ability for a person to leverage the knowledge of others, as well as content/services on the Web. This could be done in an explicit manner when a user proactively searches for knowledge within their network, or it might be done in an implicit manner when a user is automatically recommended content/services based on their knowledge being tracked. That would be powerful.

1 comment:

Josh said...


I read your thread on Knowledge Networking with interest. I find if very surreal that after about twenty-five years you share an interest about which I am so passionate that it was the substance of my doctoral research and dissertation.

I submit that the knowledge you have addressed in your blog posts has been limited to that knowledge which is captured in writing (whether in email, documents, etc.). Regrettably, most knowledge owners are not sufficiently disciplined to write nor do they have the time. The research indicates that most knowledge is transmitted orally and while the maturing generations are using keystrokes as a proxy for social networking and interchange, I suspect that most knowledge is still locked in the gray matter between the ears of most knowledge owners.

You might want to look at a few interesting references:

Corporate Amnesia by Arnold Kransdorff

Corporate DNA, also by Arnold Kransdorff

Increasing knowledge worker receptivity to organizational memory concepts and initiatives through participation in the Organizational Memory Awareness Game, by Joshua Sharfman (yes, a shameless plug).

All the best,